Launch, ship and keep posting without a marketing team
Most startups post in bursts around launches and then go quiet. Postika lets your AI turn what you ship into a steady calendar on LinkedIn, X and Threads.
Step by step
- 1
Connect the founder's LinkedIn and X plus the company's X and Threads (or the mix you use).
- 2
Connect your AI: Claude or ChatGPT for planning, Claude Code or Cursor for posts from the repo.
- 3
Plan launch week in one chat, in approval mode.
- 4
After launch, ask for a weekly 'what we shipped' post from the changelog.
Launch week, planned in one prompt
| Day | LinkedIn (founder) | X (founder) | X (company) | Threads |
|---|---|---|---|---|
| -7 | Why we built it | Teaser | Teaser | |
| -1 | "Tomorrow" + waitlist link | Countdown | Question to the audience | |
| 0 | Launch story | Launch post + link | Launch post | Launch post |
| +1 | First-day learnings | Thanks + a number | Thanks | |
| +3 | Customer quote (with permission) | Feature highlight | Feature highlight | |
| +7 | What's next | Roadmap teaser | Roadmap teaser |
Ask Claude or ChatGPT: "We launch on Tuesday 10 December at 15:00 Paris time. Here's the product summary. Create the launch week from this table, pending approval." All of these networks accept text-only posts, so after review they can go out without anyone touching the app. See Claude for LinkedIn and Claude for X.
After launch: posts from what you ship
The steady part of startup marketing is telling people what changed. Engineers already write it down in commits, PRs and changelogs. With Postika in Claude Code or Cursor, the person who shipped the feature can ask for the announcement in the same session: "Read the changelog for 1.6 and write an X post, a Threads post and a LinkedIn post, pending approval tomorrow at 10:00."
Teams that want zero manual steps can call the REST API from CI on each release tag to create a pending post, then someone polishes and approves it. See Postika for developers.
A weekly rhythm that survives busy weeks
- Monday: founder LinkedIn post on a lesson from last week.
- Wednesday: product post on X, Threads and the company LinkedIn page (from the changelog).
- Friday: "what we shipped" round-up on LinkedIn and X.
Three posts a week across four channels is twelve entries in the calendar, created in one chat on Monday morning. Keep a document with your positioning and tone, and attach it to a Claude or ChatGPT project so every post sounds the same. More: manage social media with AI.
Plan and price
A startup with founder LinkedIn, founder X, company LinkedIn account, company X and Threads uses 5 channels: Standard at €29/month. Add Instagram, TikTok or YouTube and Team at €39/month covers 10. Every plan includes the MCP server, API keys and unlimited posts, and a 7-day free trial (pricing).
Postika does not provide analytics or a social inbox. Track launch traffic with UTM parameters from the UTM builder and read replies on each network.
Hiring and fundraising announcements
Not every startup post is about the product. Hiring posts, funding news and team milestones usually go on the founder's LinkedIn and X. Ask your AI to draft them from the job description or the press release, pending approval, and to schedule the company version an hour after the founder's post so both do not compete. Keep anything under embargo in draft mode with no date until it is confirmed, then ask the AI to schedule it. Because drafts never publish on their own, a funding post cannot go out early by mistake.
Frequently asked questions
What should a startup post on social media?
The usual mix is founder lessons, product updates from the changelog, customer stories shared with permission and launch announcements. Posts tied to real things you shipped are the easiest to keep up.
Can I post product updates from my repo?
Yes. Connect Postika to Claude Code, Cursor or VS Code and ask for a post from the changelog or diff, or call Postika's API from CI.
Can Postika post X threads for our launch?
No. Postika publishes single X posts. Spread launch content over several standalone posts instead.
Is there a free plan?
No, but every plan starts with a 7-day free trial. Standard costs €29/month for 5 channels.
Keep reading
- Simple pricing: pay for channels, not peoplePostika pricing is based on connected channels, not seats. From €29 a month with unlimited posts, projects, AI connection and API. 7-day free trial.
- For freelance social media managers with a handful of clientsManage 3 to 10 small clients from one account: a project per client, AI-drafted posts pending approval, and a price based on channels, not clients.
- Social media for small businesses that don't have time for itKeep your business on Instagram and Facebook every week without learning a new tool: ask ChatGPT or Claude, add a photo, approve. From €29/month.
- One API to publish on 8 social networksA REST API with per-project keys, a remote MCP server and OAuth apps to publish on 8 social networks. JSON over HTTPS, clear 4xx errors.
- Let Claude plan and schedule your social media postsConnect Claude to Postika as a custom connector and let it draft and schedule posts on 8 networks. Every post waits for your approval first.