Let Claude plan and schedule your social media posts

What Claude can do once Postika is connected

Postika exposes five tools to Claude through the Model Context Protocol. Claude decides when to call them based on what you ask in plain English:

• list_projects: sees each brand or client you manage, with its time zone and current local time, so "tomorrow at 9" means 9:00 where the brand is.
• list_channels: sees the connected accounts, each with its character limit and whether it needs a photo or video.
• list_posts: reads the calendar for up to 62 days, which is how Claude spots gaps or avoids posting twice on the same topic.
• create_post: creates a post on one or more channels in one of four modes: approval, draft, schedule or now.
• delete_post: removes a post from the calendar. Claude marks it as destructive and asks before running it.

Because Claude reads the limits before writing, it can produce an X post that fits 280 characters and a LinkedIn post that uses the room it has (3,000 characters) in the same reply. If you want the background on how this protocol works, read what MCP is or the longer guide on MCP for social media.

Approval first: Claude proposes, you publish

The Postika server tells Claude to prefer approval mode unless you clearly ask it to schedule or publish. A post in approval mode sits in your calendar with a "pending approval" state at the time Claude chose. You open it in the app, check the per-network preview, edit if needed and approve it. Until then it is not published.

If you trust a routine (for example, a weekly LinkedIn post about your newsletter), you can say "schedule it directly" and Claude will use schedule mode. You can also ask for now when you want something live immediately. Either way, Postika checks each network's limit before accepting the post, so an over-long X post is rejected instead of silently cut. More on why this matters in our page on the approval workflow.

Photos and videos: the one step you do in the app

MCP carries text, not files, so Claude cannot attach an image or a video to a post. For networks that accept text-only posts (Facebook, X, LinkedIn, Threads) this does not matter: Claude can schedule them end to end.

Instagram, TikTok and Pinterest need a photo or video, and YouTube needs a video. For those, ask Claude to leave the post in approval or draft mode. You then open the post in Postika, drop in the media and approve it. A typical split is: Claude writes ten captions in two minutes, you spend five minutes attaching the right photos. See the network-specific guides for Claude and Instagram or Claude and TikTok.

Workflows that work well in Claude

Claude is good at reading long material and keeping a consistent voice, so these are the workflows people get the most from:

1. Brief to calendar. Paste or attach a launch brief, a press release or a catalog PDF and ask for a two-week plan. Claude reads your existing calendar first and fills the gaps.
2. One idea, eight formats. Give Claude one announcement and ask for a version per channel. It respects 280 characters on X, 500 on Threads and 2,200 on Instagram. This is cross-posting without copy-pasting the same text everywhere.
3. Weekly review. Every Monday ask "what is scheduled this week, and is anything off-brand?" Claude only reads; nothing changes unless you ask.
4. Agency mode. With one project per client, ask Claude to work client by client. Dates stay in each client's time zone.

Use a Claude Project with your brand guidelines as a file so every chat starts with the same tone of voice. Plans and prices are on the pricing page; the Claude connection is included in all of them.