Postika vs Agorapulse: inbox and ROI or AI calendar

Postika vs Agorapulse

Agorapulse is built for teams that live in the social inbox and need to prove ROI. Postika is built for planning and publishing, with your own AI doing the drafting. Both are European, both connect to Claude and ChatGPT.

The short answer

Agorapulse is the better choice for agencies and teams that spend their day in the social inbox and report ROI to clients. Postika is for teams that mainly need a shared calendar with approvals, driven from their AI, without per-user pricing.

Postika vs Agorapulse at a glance

Feature	Postika	Agorapulse
Starting price	From €29/mo (5 channels), priced by channels	$79/mo (billed annually)
Pricing model	Per number of channels, not per user	per user
Free plan	No (7 days free)	— Not confirmed
Our 8 networks covered	8 / 8	8 / 8
Official MCP server	Yes	Yes
Public API	Yes	— Not confirmed
Approval workflow	Yes	Yes
Built-in AI writer	No	Yes
Analytics	No	Yes
Social inbox	No	Yes
Open source	No	No
Headquarters	Spain (EU)	Paris, France

Competitor data checked on their official websites on November 5, 2026. Prices change: always confirm on the vendor's site. Sources: agorapulse.com, support.agorapulse.com, agorapulse.com

Choose Postika if

You don't manage replies inside your scheduling tool
You want to add people without increasing the bill
You want unlimited brand projects on the entry plan
You want a simpler tool focused on planning and publishing

Choose Agorapulse if

You manage comments and messages in a unified inbox
You need ROI and performance reports for clients
You post to Google Business Profile or Reddit
You want a mature tool with a strong agency track record

Inbox-first versus calendar-first

Agorapulse's core is the social inbox: comments, messages and mentions from every account in one place, with assignment and reporting on top. Add ROI reports and approvals and you have a tool that agencies use all day. Postika does not manage replies or report performance, so if those are your daily work, Agorapulse wins.

Postika starts from the content calendar. You see the week or month per project, filter what is draft, pending or scheduled, and publish to eight networks with a preview and limit check per network.

Per user versus per channel

Agorapulse prices per user. Agorapulse also retired its free scheduling plan in July 2026, according to its support center, while keeping a free AI content plan.

Postika prices by channel tier: Standard €29 (5 channels), Team €39 (10), Pro €49 (30), Ultimate €99 (100), 20% off yearly. Projects and posts are unlimited on all of them. For an agency with many clients but few people, that is often simpler. See Postika for agencies and pricing.

MCP on both sides

Agorapulse has announced an MCP connection for Claude and ChatGPT, so an AI can work with your Agorapulse data. Postika offers one too, with five calendar-focused tools and an approval-first default.

Here is a realistic agency routine with Postika:

Monday morning, ask Claude: "For each client project, list what's scheduled this week and tell me which days have no post."
Then: "Fill those gaps with one LinkedIn and one Threads post per day, based on the notes in this document, in approval mode."
Review the pending posts in Postika, edit where needed and approve.

Instagram, TikTok, Pinterest and YouTube posts need media, which you add in the app because MCP cannot carry files. Read manage social media with AI for more prompts.

If you keep both

Some teams keep their inbox tool for engagement and use Postika for publishing. That works if you disable publishing on one side so posts don't go out twice. Postika's posts are published natively, so they appear in Agorapulse's inbox and reports like any other post on those accounts. Looking at other options? See Agorapulse alternatives.

Questions that decide it

Three questions usually settle this comparison:

Where do you spend your time? If it is replying to comments and messages, Agorapulse. If it is planning and writing posts, Postika.
Who pays for seats? Per-user pricing grows with the team; Postika's price grows only with channels.
Who writes the first draft? If it is an AI assistant, Postika's MCP server and approval-first default are designed around that.

Agencies often answer "all of the above", in which case the honest answer is that Agorapulse covers more ground. Postika is for the teams whose answers are mostly the second and third. If you want to check how your AI behaves with real data before deciding, connect it to a single client project during the trial and let it propose a week.

Frequently asked questions

Does Agorapulse still have a free plan?

According to Agorapulse's help center, its free scheduling plan was retired on 6 July 2026; a free AI content plan remains. Postika has no free plan but offers a 7-day free trial.

Does Postika have a social inbox?

No. Postika plans and publishes posts but does not manage comments, messages or mentions.

Is Postika priced per user?

No. Postika is priced by number of connected channels. Every plan includes unlimited posts and unlimited projects.

Which AI tools can I connect to Postika?

Claude (web, Desktop and mobile), ChatGPT in developer mode, Claude Code, Cursor, Gemini CLI, VS Code with Copilot, and other MCP clients using a project API key.

Is Postika a European company like Agorapulse?

Yes. Postika is built by Miranda Network SL, based in Spain, and bills in euros, while Stripe charges you in your local currency. Agorapulse is based in Paris, France.