Social media for online stores, from launch to restock
Postika helps online stores keep a steady calendar around launches, drops and sales, with your AI writing product posts and your store's events triggering drafts automatically.
Step by step
- 1
Connect the store's channels: Instagram, Facebook, Pinterest and TikTok are the usual four.
- 2
Ask your AI for a launch calendar from the product sheet: teaser, launch day, reminders, last call.
- 3
Optionally connect your store through n8n, Make or Zapier so new products create draft posts.
- 4
Attach product photos or videos to the pending posts and approve.
A launch week for a new product
| Day | TikTok | |||
|---|---|---|---|---|
| -3 | Teaser photo | Unboxing clip | ||
| -1 | Carousel: details | "Tomorrow at 10:00" | ||
| 0 | Launch carousel (10 images) | Try-on video | Launch post with link | 3 pins, one per color |
| +2 | Customer photo (with permission) | Reminder | 2 pins | |
| +6 | "Last sizes" | Clip 2 | Last call |
Your AI can create this whole calendar from the product sheet in one prompt. Facebook posts can be text-only and scheduled directly; Instagram, TikTok and Pinterest posts wait as pending until you attach the media. Read about Instagram carousels and Pinterest scheduling.
Automate the posts your store already knows about
Most stores have events that should produce a post: a new product, a restock, a sale starting. Postika does not have a native Shopify app, but its API works from the automation tools stores already use:
- Trigger: "new product" or "product updated" in your store, through Zapier, Make or n8n.
- Optional AI step: write a caption per network from the product title and description.
- Postika request: create an Instagram post and a Pinterest pin as
draft(media is added in the app) and a Facebook post asapproval.
Each morning you open the calendar, attach the product photos and approve. Use the UTM builder on product links so your store analytics show which network sold.
Pinterest and evergreen products
Pinterest works for products people search for: home decor, recipes, fashion, gifts. Postika publishes one image per pin with up to 500 characters of description, and you can schedule several pins for the same product with different images over weeks. Ask ChatGPT for Pinterest descriptions in batches of 20 or 30. Bestsellers deserve repeat posts on Instagram and Facebook too; see evergreen content. Note that Postika does not repost automatically: you (or your AI) create each repeat post.
Which plan fits a store
A single store on Instagram, Facebook, Pinterest and TikTok uses 4 channels: Standard at €29/month (5 channels). Add YouTube, Threads, X or a second language account and you will want Team at €39/month (10 channels). Brands with several stores or countries can put each one in its own project and move to Pro at €49/month for 30 channels. Yearly billing saves 20% (pricing).
Postika does not include analytics, ad management or a product catalog sync. It is a calendar and publisher; your store and ad tools keep their roles.
A sale weekend, step by step
For a Black Friday or end-of-season sale, ask your AI for the full sequence in one go: a teaser on Instagram and TikTok on Wednesday, the announcement with the discount code on Facebook and Instagram on Friday at 08:00, a "half the stock is gone" reminder on Saturday at 18:00 and a last call on Sunday at 20:00. The Facebook posts can go out as text with the link, scheduled directly. The Instagram and TikTok posts wait as pending until you attach the product photos or clips. On Monday, ask the AI to delete any post that mentions the code so nothing outdated stays on the calendar; it asks before deleting.
Frequently asked questions
Does Postika integrate with Shopify?
Not with a native app. Stores connect Shopify (or WooCommerce) to Postika through Zapier, Make or n8n, which call Postika's API when a product is added or updated.
Can I schedule product carousels on Instagram?
Yes. Postika supports Instagram carousels of up to 10 images. Your AI can write the caption and create the post; you attach the images in the app.
Can Postika tag products in Instagram posts?
No. Postika publishes the caption and media. Product tagging is done in Instagram.
How many posts can a store schedule?
Unlimited. Every Postika plan includes unlimited posts; the price depends only on connected channels.
Keep reading
- Simple pricing: pay for channels, not peoplePostika pricing is based on connected channels, not seats. From €29 a month with unlimited posts, projects, AI connection and API. 7-day free trial.
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- Every listing on social media, without the busyworkSchedule new listings, open houses and just-sold posts on Instagram, Facebook and LinkedIn. Your AI writes the listing copy; you add the photos.
- Launch, ship and keep posting without a marketing teamPlan launch week on LinkedIn, X and Threads, turn changelogs into posts with Claude Code or Cursor, and automate from CI. From €29/month.
- Let Claude plan and schedule your social media postsConnect Claude to Postika as a custom connector and let it draft and schedule posts on 8 networks. Every post waits for your approval first.